SSL (Secure Sockets Layer) certificates are essential for securing your website and building trust with users. They encrypt the data exchanged between a user’s browser and the website, protecting sensitive information such as login credentials, payment details, and personal data from cyber threats. Websites with SSL certificates display “HTTPS” in their URL, signaling a secure connection, which enhances credibility and user confidence. Moreover, search engines like Google prioritize secure websites in search rankings, making SSL a crucial component of SEO. Implementing an SSL certificate not only safeguards your website but also improves its visibility and trustworthiness, ultimately boosting user engagement and conversions.